George Lois, the legendary ad man, once said:
‘You can be cautious or you can be creative but there is no such things as a cautious creative.’
In an interview with Vice, he added ‘if you’re a cautious creative you’re a bum.’
Lois’ advice may sound like an invitation to beat yourself up. But he isn’t talking about you; he’s talking about the work and the intention you bring to it. On your next project, check in on your motives:
Am I doing what’s best for the work, or what I think will make others happy?
Am I confronting fear, or am I hiding?
Do I feel stifled or free?
When was the last time I did something that scared me?
When was the last time I made something that might not work?
Consider the opposite of ‘cautious.’ Try bold, or even reckless.
Feature Image Source: Vimeo