George Lois, the legendary ad man, once said: ‘You can be cautious or you can be creative but there is no such things as a cautious creative.’ In an interview with Vice, he added ‘if you’re a cautious creative you’re a bum.’ Lois’ advice…
George Lois, the legendary ad man, once said: ‘You can be cautious or you can be creative but there is no such things as a cautious creative.’ In an interview with Vice, he added ‘if you’re a cautious creative you’re a bum.’ Lois’ advice…
